Aufgabe 1.2
Tasks
Sum up the information the article provides on ecological challenges and possible solutions.
Analyze how Chapman depicts today’s throwaway culture in his article. Focus on communicative strategies and use of language.
Choose one of the following tasks:
“We are surrounded by throwaway products with obsolescence built in.” (l. 34) Using the quote as a starting point, assess the consequences of excessive consumerism for individuals and society.
Write an entry for the blog Welcome to eARTh, commenting on the potential of art for increasing people’s environmental awareness. Use Joe Rush’s sculpture “Mount Recyclemore” as an example.

Text: Excerpt from the article
Today it’s cool, tomorrow it’s junk. We have to act against our throwaway culture
By Jonathan Chapman934 words Chapman, Jonathan. “Today it’s cool, tomorrow it’s junk. We have to act against our throwaway culture.” The Guardian. Aug. 2, 2021. Accessed Dec. 7, 2021 from source (Minor grammatical mistake in the original corrected)
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monatlich kündbarSchulLV-PLUS-Vorteile im ÜberblickDu hast bereits einen Account?The article highlights several pressing ecological challenges that modern societies face, as well as possible solutions to address them. One major issue is the widespread production of short-lived and unrepairable products. These items are often designed to be discarded, leading to enormous amounts of waste and unused materials. Furthermore, the long-term exploitation of rare and natural resources under unfair and often inhumane working conditions, especially in distant parts of the world, poses serious ethical and environmental concerns.
In addition, many households use a wide variety of materials and consume large amounts of energy through electronic devices and data servers, which significantly impacts the environment. A further challenge is that companies often engage in greenwashing. By misleading consumers about the sustainability of their products, they make it more difficult to make environmentally responsible choices.
Moreover, society should shift its mindset from valuing quantity to prioritizing quality. Renting, leasing, and sharing products can further reduce waste and promote more sustainable consumption patterns.
In his article, Chapman strongly criticizes today’s throwaway culture using various communicative strategies and stylistic devices. The title “Today it’s cool, tomorrow it’s junk” (l. 1) uses contrast and parallelism to show how quickly products lose value. In line 3, “Never have we wanted, owned and wasted so much stuff” he uses inversion, inclusive language, and enumeration to involve the reader and highlight the scale of overconsumption.
He reinforces this image with metaphorical and negative language, such as “trainers barely worn, ignored... smartphones languishing in drawers” (ll. 4–6), and a rhetorical question in ll. 6–7: “By what perverse alchemy... transform into junk?” These devices illustrate the absurdity and speed of product obsolescence.
Chapman also describes the destructive impact of consumerism, using metaphors like “our consumptive path... destruction” (ll. 3–4) and strong imagery in “economically aggressive corporations... poisoned... ecological collapse” (ll. 8–9). He highlights the human cost as well, referring to “invisible threads of commerce... power” (ll. 10–11) and “conflict minerals... linking us to violence, war and suffering” (ll. 11–15), stressing the responsibility of the Global North.
Despite the criticism, he offers solutions. A subheading promotes “products we can repair, reuse... not obsolete” (enumeration, contrast), and in ll. 22–25, phrases like “objects we treasure” and “stories behind them” express positive connotations. Political solutions such as “right-to-repair legislation” (ll. 38–40) are supported by practical examples.
Chapman also advocates for a “circular economy” (ll. 42–44), emphasizing reusability with contrasts like “gold... from old computers, not ore” (ll. 47–49). Examples such as “in-store repair workshops” and “furniture you lease” (ll. 53–56) support his vision of a “more just, sustainable future.” He concludes with the idea of an “economy of better, not more” (ll. 69–70), encouraging a shift in consumer values.
In summary, Chapman uses rhetorical questions, metaphors, and strong contrasts to criticize consumer behavior and promote realistic, sustainable alternatives.
On a personal level, the constant desire for new products can lead to dissatisfaction and frustration. Many people develop an addiction to shopping, believing that more possessions will bring happiness. This often results in financial problems such as increasing debts. In addition, overconsumption of unhealthy food can lead to serious health issues like obesity.
From a social perspective, consumerism creates pressure to follow trends and impress others with material goods. This pressure can lead to social inequality, as only wealthier individuals can afford to constantly upgrade their lifestyles. As a result, the gap between rich and poor continues to grow.
Economically, excessive consumption leads to markets being flooded with cheap, low-quality products. The focus on quantity over quality causes unfair competition and pushes companies to produce in developing countries, often under unethical and inhumane conditions. This increases the dependency of the Global North on cheap labor and resources from the Global South, deepening global inequality.
The environmental consequences are even more alarming. Discarded products quickly end up in landfills, polluting the soil and water and contributing to climate change. Wealthy nations often export their waste to poorer countries, harming local populations. Furthermore, constant production requires huge amounts of natural resources, leading to deforestation, pollution, and the depletion of vital materials. In the worst cases, the global fight for resources may even cause wars, poverty, and mass migration.
However, there are some potential benefits. The cycle of supply and demand helps guarantee production and create jobs, which can lead to economic growth. In some producing countries, manufacturing for global markets has improved standards of living. In addition, competition driven by consumption can lead to innovation and better products.
In conclusion, while consumerism can support economic development and innovation, its negative impacts on individual well-being, social equality, and the environment are severe. In my opinion, society must find a more balanced approach that combines moderate consumption with sustainability and ethical responsibility.
Mount Recyclemore: Can Art Save the Planet?
Hi everyone,
Have you ever looked at a piece of art and thought, “Wow, this really makes me think”? That’s exactly what happened when I first saw Joe Rush’s sculpture Mount Recyclemore. This massive work of art features the heads of the G7 leaders, created entirely from discarded electronic waste. It’s not just visually impressive; it’s a powerful reminder of the environmental damage caused by the mountains of e-waste generated by wealthy nations.
But can art like this really make a difference? I believe it can — and here’s why.
Art has a unique ability to reach people in ways that facts and statistics often can’t. It can show the beauty of untouched nature or paint a picture of a better, more sustainable world. It can also shock us into awareness, like Mount Recyclemore does, by confronting us with the dark reality of our consumption habits.
Through literature, music, film, or visual arts, creators can raise awareness of environmental challenges and offer new ways of thinking. Art educates, inspires, and connects with audiences emotionally, making them care. It encourages empathy not just towards other people, but towards nature and animals too. And perhaps most importantly, it can move both the public and politicians to action.
Of course, art has its limits. Not everyone is interested in artistic messages—many people turn to art purely for entertainment or don’t have the time or access to engage with it. Some artworks are also complex and difficult to understand without context. And while art can raise awareness, real change often requires political will and global cooperation.
Still, in a world that often feels overwhelmed by environmental crises, art can be a spark. A conversation starter. A mirror. Mount Recyclemore proves that creativity can shine a spotlight on urgent issues — and maybe, just maybe, inspire people to do something about them.
So next time you walk past a sculpture or open a book, take a closer look. The future of our planet might just depend on it.
Stay inspired,
Jack Monroe